Ride-hailing alternative aims to revolutionize the taxi market

RedRoute is a voice assistant that acts as one of your call center agents to answer and resolve customer requests.
It integrates with your phone system and customer management system to make the customer’s updates. If RedRoute can’t assist, the call is seamlessly escalated to your call center agents.

ITHACA, NY - It's hard to miss the new prominently-displayed red flags flying on many Ithaca cabs recently -- and for those who have actually ridden in one, the new tablets found inside stand out too.
These changes mark the roll-out of the next phase for RedRoute, a Cornell-based startup that aims to bring the convenience of the ride-sharing model of services like Uber and Lyft -- which remain illegal in upstate New York -- to Ithaca and other college towns, while also adding it's own unique spin on the concept.

RedRoute launched in March with a basic version of its app (available on iPhone), which allows users to hail rides electronically, much like the aforementioned ride-sharing services. Rather than pull from a pool of citizen-drivers like Uber, RedRoute connects users with one of the cabs from Ithaca Dispatch's 25-vehicle, 60-driver fleet.